January - December 2007

Advertising/Communications

• The Internet Won’t Mean the End of Traditional Advertising in Any Way – But Ad Creativity Will Be Ever More Important, 1/07
• Ad Guys Dish Out ‘Survival’ Tips with Humor, 2/07
• One Piece of Advanced Technology – Three Ways Hospitals Have Promoted It, 6/07
• Lessons to Be Learned from da Vinci, 6/07
• Marketers Seek to Meet Ambitious Goals with Stretched Resources, 7/07
• How Keeping TV Advertising Simple, Friendly, Folksy, and Local Helped Unity Health Build Consumer Awareness, 9/07
• Six Lessons from Unity Health’s Advertising, 9/07
• Roadside Messages Evolve: Electronic Billboards, 10/07
  

Book Reviews

• Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing, 2/07
• The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Revised Edition, 2/07
• The Cure: How Capitalism Can Save American Health Care, 2/07
• The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable, 2/07
• The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, 12/07
• Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well-Being, 12/07
  

Brand Management

• Hospital, Medical College Share Joint Clinical Brand, 1/07
• The Re-Branding of St. Luke’s, 4/07
  

Business Development

• Health Systems Join the Quick-Care Clinic Movement, 2/07
• Rx Exodus: Another Take on Medical Tourism, 4/07
• Is There a Role for Hospitals in the Medical Spa Movement? Memorial Hermann, Clarian Health Take the Plunge, 5/07
• A Growing Market As Centers Help More Americans Sleep, 5/07
• Sleep Fast Facts, 5/07
• Corporate Clinics: Grounds for Collaboration, 6/07
• No End in Sight for Pain Relief, 9/07
  

Consumerism/Customer Relations and Service

• Taking the Pain Out of Waiting, 3/07
• Novant Health Shows Drive to Service Excellence Is a Continuous Process, 7/07
• Spiritual Care: A Potentially Huge Patient Satisfaction Opportunity, 8/07
• Designing a Conflict Management System for Hospitals, 10/07
• Simple Tool Helps Personalize Patient Care, 11/07
  

Database/Relationship Marketing

• Super-Sized Call Centers Provide Efficiency, Better Service, 7/07
• Moving Market Share with a New Mover Program; A Well-Executed Initiative Can Demonstrate an Outstanding ROI, 11/07
  

Innovation

• Two Providers, Consultant Point Way to Creating an Innovation Capability – Culture, Strategic Alliances, Tools, 7/07
• SPARC: Life in a Glass Bowl, 7/07
• Ideas That Stick: Simple, Unexpected, Concrete, Credible, Emotional, and Storytelling, 11/07
• Health First Invests in a Strengths-Based Focus – Performance Through Identifying and Leveraging Talents, 12/07
  

Internet

• The Challenges of Bringing e-Learning to a Multinational, Multilingual County Hospital, 6/07
  

Market Research

• Beyond Patient Satisfaction Research: Developing a System to Understand the Root Causes of Patient Satisfaction and Dissatisfaction, 2/07
• Collection of Competitive Intelligence Requires Sensitivity to Market and a Systematic Approach to Its Use, 8/07
• Questions to Ask Women, 9/07
  

Physician Relations/Operations

• Consumer-Driven Health Care Is Beginning to Have Broad Impact on Physicians, 2/07
• CEOs and MDs Are Dancing As Fast As They Can to Build Relationships, 3/07
• Strategies for Call Coverage, 3/07
• Tracking the Tracking Systems for Physician Relations Efforts; Software Just One Aspect of a Successful Tracking System, 6/07
  

Planning

• Calculating ROI for a da Vinci Surgical System, 4/07
• Proven Ideas for a More Practical, and Painless, Strategic Planning Process, 9/07

Public Relations/Advocacy

• Cause Marketing Offers Mutual Benefits, 10/07
• It’s Not Only Good to Be Green – For Hospitals, It’s Imperative; The Role of Marketers, 12/07
• Specific Ways for Marketers to Help Drive and Promote Their Organization’s Environmental Stance, 12/07
  

Quality and Outcomes

• Hospitals Attempt to Expedite Care at Their New Front Door, First of Two Parts on Emergency Departments, 3/07
• Nurses Take Active Role in Transforming Care – What Could Be More Logical? Innovative Steps Have Positive Effect on Satisfaction Levels, 3/07
• Study Demonstrates Benefits of Frequent Nursing Rounds, 3/07
• Patients’ Presence at Shift Change Makes a Difference, 3/07
• Effort to Improve Emergency Department Efficiency Is a Hospital Undertaking, Second of Two Parts on Emergency Departments, 4/07
• New Test for Infectious Disease Should Put Lab on Marketing and Business Development Radar, 11/07
  

Sales and Promotion

• More Than Money: Tap the Value-Added Contributions of Foundations, 1/07
• Psst! Leveraging Word-of-Mouth Attracts Customers and Saves Money, 1/07
• Hospital System Makes Mark in Book Publishing, 4/07
• For Smarter, More Effective Marketing, Think Inside the Box, 5/07
• Raising Big Bucks: Four Different Takes on Fund-Raising Events, 8/07
• Why You Need a Sales Strategy for Outpatient Services; Tips from BayCare, Advocate, 10/07
• Using Non-Traditional Marketing Channels to Help Tell Your Story, 11/07
• Focus on the Patient in Women’s Health, 11/07
  

Strategic Issues/Trends

• Marketing May Be Moving Toward Becoming a ‘More Holistic’ Enterprise; Reporting Quality to Consumers Is a Question, 4/07
• Hallmarks of a Successful Hospital Marketing Function, 8/07
• The Health Care Challenge: What Can Marketers Learn from Consumer Trends? 9/07
• Marketers Need to Help Drive Better, Faster, and Cheaper Health Care, 11/07
  

Wellness/Prevention/Access

• As Insurance Coverage for Eating Disorders Wears Thin, Hospitals and Families Seek New Solutions, 5/07
• Eating Disorders Are Not Largely Female Problems; Rise of Bingeing, 5/07
  
  

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