Inside the January 2012 print edition of 
Strategic Health Care Marketing
- Idling Open-Heart Volume Shifts Spotlight to Vascular and Thoracic Surgery
- Search Engine Marketing Boosts Patient Volume for Niche Service - But No ROI Silver Bullet
- Marketing Analytics: The New Imperative to Measure and Improve Marketing - First of a Two-Part Series
- A Turning Point Executive Advisor - Community Needs Assessment: A Work in Progress
- Bringing PR to the Boardroom
- Fast Takes: News & Trend Lines
Inside the December 2011 print edition of
Strategic Health Care Marketing
- Demonstrate Your Value and Understand C-Suite Needs to Succeed
- Strategic Ad-Visory: To The Boiling Cauldron of Hyper-Competitive New York Hospital Advertising, One 'New' Contender Stirs in a Dash of History
- Few Hospitals Will Meet New Tobacco Measures - Shortcoming Reflects Scarcity of Robust Inpatient Tobacco Cessation Programs
- Orbiting for Ideas - The Matchless Insights of Gordon MacKenzie
- 12-Month Index of Articles ... January-December 2011
Inside the November 2011 print edition of
Strategic Health Care Marketing
- Understanding Patient's Fears Is Critical to Customer Service
- Health Care Providers Partner with Schools to Provide Sports Concussion Screening
- Homegrown Strategies for Improving the Patient Experience - Second of Two Parts on Efforts to Improve the Patient Experience
- Managers Play 'Game' to Acquire Business Acumen
- Health System Creates Its Own News Outlet
- Fast Takes: News & Trend Lines
Inside the October 2011 print edition of
Strategic Health Care Marketing
- The Bottom-Line Impact of Chief Experience Officers - First of Two Parts on Efforts to Improve the Patient Experience
- Strategic Ad-Visory: An Upbeat, Good News Hospital Branding Campaign Pleases Staff and Generates High Awareness Scores
- FDA Lowers Threshold for Lap-Band Surgery and Hospitals Continue to Respond with Creative Promotions - But Insurers Still Hold Reins
- Fast Takes: News & Trend Lines
Inside the September 2011 print edition of
Strategic Health Care Marketing
- Marketers Don't Have to Be Satisfied With Their Current Reputation Rankings - Lessons from Two Progressive Organizations
- Hospital Names Influence Patient, Employee, Physician Perceptions and Decisions
- Philadelphia Hospital Employs Ritz-Carlton Model for Service Excellence
- Little Hospitals Flex Their Marketing Might
Inside the August 2011 print edition of
Strategic Health Care Marketing
- Hospitals Examine Marketability of Performance Rankings
- Employee Health Programs Produce Variety of Results
- Strategic Ad-Visory: Getting Bigger While Staying Folksy: A Merged System of Hospitals and Clinics Works to Keep Its Small-Town Image
- Stroke Campaign Packs Punch in Orange County
- Fast Takes: News & Trend Lines
Inside the July 2011 print edition of
Strategic Health Care Marketing
- Proton Therapy Centers Present Unique Marketing Challenge
- Hospitals in Malls: Wave of the Future?
- Effective Communication with Physicians: Understand Their Needs, Less is Often Better
- How Health Care Facilities Can Use Patient and Family Advisory Councils to Improve the Patient Experience and More
- Hospital Walking Club Gets Bostonians Moving
Inside the June 2011 print edition of
Strategic Health Care Marketing
- Seize the Moment to Create Attention
- Strategic Ad-visory: A Medical Facility with a Great National Reputation Among Doctors Tries Spreading the Word to 'Civilians'
- Digestive Topics Find a Consumptive Online Audience
- Oops! Ouch! and Oh No! Ads Zoom In on Households with Kids
- A Tale of Two Hospital Turnarounds - Then the Recession
- Integrated Mobile Marketing Is a Game Changer
Inside the May 2011 print edition of
Strategic Health Care Marketing
- Will 2011 Be the 'Tipping Point' for Domestic Medical Travel?
- Strategic Ad-visory: In What Promises to Be a Successful Attempt to Portray the 'Customer Experience,' a Minnesota Children's Hospital Takes a Creative Route That Some Others Shun
- ACO: Another Term for Hospital 'Mad Cow' Disease?
- Delivery Room Camera Policies Differ; Restrictions Can Upset Parents
- Putting on the Ritz: Deluxe Post-Hospital Stays in Philadelphia
- Community Hospital Chain Spends Very Big Bucks to Build a Brand
Inside the April 2011 print edition of
Strategic Health Care Marketing
- Physician Relations Rises to New Level of Sophistication
- Multiple Methods to Boost Primary Care Capacity - Operational Fixes Paramount
- Employer Wellness Clinics Put Control in Patients' Hands
- Strategic Ad-Visory: Look Ma! Almost No Brand Name! An Unorthodox TV Campaign Helps Abington Memorial Hospital Build Brand Awareness
- Fast Takes: News & Trend Lines
Inside the March 2011 print edition of
Strategic Health Care Marketing
- Inside the Looking Glass: What a New Era of Accountable Care Reveals About Marketing
- Best Places to Work? Who Cares?
- Getting Started with Social Media: More Than Tweets and Posts
- Paying for Good Health - An Idea Whose Time Has Come
- Fast Takes: News & Trend Lines
Inside the February 2011 print edition of
Strategic Health Care Marketing
- Emergency Departments Adapt to Needs of Older Patients
- A Turning Point Executive Advisor - Extreme Strategic Planning: A Dramatic Change in the Very Fabric of the Organization
- Marketing General Surgery: Three Views on Three Tactics
- Airport Advertising Helps Marketers 'Go Big'
- Directing Ad Dollars in the Right Direction
- New Isn't Always Better
Inside the January 2011 print edition of
Strategic Health Care Marketing
- Hospital Ticket to Ride Combines Best of High-Touch and High-Tech
- Forward-Thinking Strategies for Marketing Employed Physicians
- Additional Ways to Enhance the Marketing Support of Employed Physicians
- Hospitals Build Loyalty with Intimate 'Mammogram Parties'
- Remodeling Underway in Sleep Center Field - More Competition, Tighter Reimbursement, Greater Expectations
- Fast Takes: News & Trend Lines
Inside the December 2010 print edition of
Strategic Health Care Marketing
- Accountable Care: Which Way Forward?
- HMO Springboard Approach
- Standardized Medical Records
- Targets Count Big When Choosing Research Tactics
- Hospitals Mostly Ignore Physician-Rating Web Sites - But Facilities Should Prod Doctors to Monitor Their Online Reputation and Counter Negativity
- 12-Month Index of Articles ... January - December 2010
Inside the November 2010 print edition of
Strategic Health Care Marketing
- Employed Physicians: 'A Service Line of Very High Priority'
- Virtual Greeter Improves Wayfinding at Lake Health
- The Changing Face of Health Care Directories - From Print to Mobile Apps
- A Turning Point Executive Advisor: Are You Ready to Assess and Address Your Community's Needs?
- Community Hospital Takes Shot at Online Research with Social Media Aspects to Help Develop Breast Cancer Center
- When Online Bulletin Board Focus Groups Shine and When They Shouldn't Be Used
Inside the October 2010 print edition of
Strategic Health Care Marketing
- Micro Campaigns Help Health Care Organizations Break Through Clutter
- Provider, Insurer Partner to Create Environmental Cancer Program
- The Power of Taglines in Hospital Branding Campaigns - The Internal Focus
- It's Time for a "New and Improved" Chief Marketing Officer
- Empathetic Organizations Innovate and Grow - Hanging Out with Customers and More
- Are You Inadvertently Hurting Your Chances for Positive Media Coverage?
- Fast Takes: News & Trend Lines
Inside the September 2010 print edition of
Strategic Health Care Marketing
- Personalized Medicine Gains Traction
- Bigger, Simpler Pays Off for Educational Medical Displays
- Unlocking Your Brand's Potential - Five Proven Techniques for Moving Beyond Internal Branding to True Employee Brand Engagement
- Arkansas Hospital Adopts Disney Formula and Sees Rapid Improvement in Patient Satisfaction
- Fast Takes: News & Trend Lines
Inside the August 2010 print edition of
Strategic Health Care Marketing
- Need for Strategic Pricing Grows as More Consumers Shop for Health Care
- The New Normal in Women's Health -Three Health Systems Share How They Engage Women Outside the Labor and Delivery Suite
- Ten Excellent Ways to Defeat Your Own PR Efforts
- Faith Community Nursing Introduced in Phoenix Area - Improve Quality of Life, Aid Healing, Save Money
Inside the July 2010 print edition of
Strategic Health Care Marketing
- Marketing Measurement and Accountability to Take Center Stage
- How to Align Human Resources and the Health Care Brand: Organization-Wide Consistency Is the Goal
- Intermountain Healthcare Battles Childhood Obesity with Multimillion-Dollar Public Service Campaign
- Access to Executive Health Care Grows
- Strategic Ad-Visory: South Carolina Hospital Counters High-Tech Stance of Competitors with Emotional Advertising Targeting Women of All Ages
Inside the June 2010 print edition of
Strategic Health Care Marketing
- Wound Care Centers Struggle To Keep Up with Demand - Outcomes, Information Sharing with Referring Physicians Drive Success
- Should All Hospitals Become Accountable Care Organizations?
- Strategic Ad-Visory: One Hospital Achieves a Differentiating Breakthrough - With Animated Drawings
- Will Clarian Health's New Name Be a Brand Slam
- Hospitals Score Big with School Athletic Trainer Programs
Inside the May 2010 print edition of
Strategic Health Care Marketing
- Growth from Targeted Efforts Aimed at Physician Splitters
- Baycare Ambulatory Services: The Sales Model
- It's a Match: Speed-Dating Model Pairs Patients and Docs
- Events with Traction Attract, Engage and Move Audiences to Action
- Social Media Use Should Be a Strategy, Not a Bunch of Disparate Tactics
- Fast Takes: News & Trend Lines
Inside the April 2010 print edition of
Strategic Health Care Marketing
- Storytellers Boost the Brand - Finding and Activating Brand Ambassadors
- From 'The Home' to 'Health Systems,' Miami Jewish Masterfully Orchestrates a Name Change
- Family Pet Visitation Programs Unleash Best in Patients, Hospitals
- Warming Gowns: A Cool Idea Hospitals Are Embracing
- Strategic Ad-visory: Embracing What You Have - A 97-Bed Hospital Builds Patient Traffic by Celebrating Its 'True Strength'
- Three Points to Consider for Your Own Hospital's Advertising Strategy
- Fast Takes: News & Trend Lines
Inside the March 2010 print edition of |