Inside the January 2012 print edition of 
Strategic Health Care Marketing

• Idling Open-Heart Volume Shifts Spotlight to Vascular and Thoracic Surgery
• Search Engine Marketing Boosts Patient Volume for Niche Service - But No ROI Silver Bullet
• Marketing Analytics: The New Imperative to Measure and Improve Marketing - First of a Two-Part Series
• A Turning Point Executive Advisor - Community Needs Assessment: A Work in Progress
• Bringing PR to the Boardroom
• Fast Takes: News & Trend Lines

Inside the December 2011 print edition of 
Strategic Health Care Marketing

• Demonstrate Your Value and Understand C-Suite Needs to Succeed
• Strategic Ad-Visory: To The Boiling Cauldron of Hyper-Competitive New York Hospital Advertising, One 'New' Contender Stirs in a Dash of History
• Few Hospitals Will Meet New Tobacco Measures - Shortcoming Reflects Scarcity of Robust Inpatient Tobacco Cessation Programs
• Orbiting for Ideas - The Matchless Insights of Gordon MacKenzie
• 12-Month Index of Articles ... January-December 2011

Inside the November 2011 print edition of 
Strategic Health Care Marketing

• Understanding Patient's Fears Is Critical to Customer Service
• Health Care Providers Partner with Schools to Provide Sports Concussion Screening
• Homegrown Strategies for Improving the Patient Experience - Second of Two Parts on Efforts to Improve the Patient Experience
• Managers Play 'Game' to Acquire Business Acumen
• Health System Creates Its Own News Outlet
• Fast Takes: News & Trend Lines

Inside the October 2011 print edition of 
Strategic Health Care Marketing

• The Bottom-Line Impact of Chief Experience Officers - First of Two Parts on Efforts to Improve the Patient Experience
• Strategic Ad-Visory: An Upbeat, Good News Hospital Branding Campaign Pleases Staff and Generates High Awareness Scores
• FDA Lowers Threshold for Lap-Band Surgery and Hospitals Continue to Respond with Creative Promotions - But Insurers Still Hold Reins
• Fast Takes: News & Trend Lines

Inside the September 2011 print edition of 
Strategic Health Care Marketing

• Marketers Don't Have to Be Satisfied With Their Current Reputation Rankings - Lessons from Two Progressive Organizations
• Hospital Names Influence Patient, Employee, Physician Perceptions and Decisions
• Philadelphia Hospital Employs Ritz-Carlton Model for Service Excellence
• Little Hospitals Flex Their Marketing Might

Inside the August 2011 print edition of 
Strategic Health Care Marketing

• Hospitals Examine Marketability of Performance Rankings
• Employee Health Programs Produce Variety of Results
• Strategic Ad-Visory: Getting Bigger While Staying Folksy: A Merged System of Hospitals and Clinics Works to Keep Its Small-Town Image
• Stroke Campaign Packs Punch in Orange County
• Fast Takes: News & Trend Lines

Inside the July 2011 print edition of 
Strategic Health Care Marketing

• Proton Therapy Centers Present Unique Marketing Challenge
• Hospitals in Malls: Wave of the Future?
• Effective Communication with Physicians: Understand Their Needs, Less is Often Better
• How Health Care Facilities Can Use Patient and Family Advisory Councils to Improve the Patient Experience and More
• Hospital Walking Club Gets Bostonians Moving

Inside the June 2011 print edition of 
Strategic Health Care Marketing

• Seize the Moment to Create Attention
• Strategic Ad-visory: A Medical Facility with a Great National Reputation Among Doctors Tries Spreading the Word to 'Civilians'
• Digestive Topics Find a Consumptive Online Audience
• Oops! Ouch! and Oh No! Ads Zoom In on Households with Kids
• A Tale of Two Hospital Turnarounds - Then the Recession
• Integrated Mobile Marketing Is a Game Changer

Inside the May 2011 print edition of 
Strategic Health Care Marketing

• Will 2011 Be the 'Tipping Point' for Domestic Medical Travel?
• Strategic Ad-visory: In What Promises to Be a Successful Attempt to Portray the 'Customer Experience,' a Minnesota Children's Hospital Takes a Creative Route That Some Others Shun
• ACO: Another Term for Hospital 'Mad Cow' Disease?
• Delivery Room Camera Policies Differ; Restrictions Can Upset Parents
• Putting on the Ritz: Deluxe Post-Hospital Stays in Philadelphia
• Community Hospital Chain Spends Very Big Bucks to Build a Brand

Inside the April 2011 print edition of 
Strategic Health Care Marketing

• Physician Relations Rises to New Level of Sophistication
• Multiple Methods to Boost Primary Care Capacity - Operational Fixes Paramount
• Employer Wellness Clinics Put Control in Patients' Hands
• Strategic Ad-Visory: Look Ma! Almost No Brand Name! An Unorthodox TV Campaign Helps Abington Memorial Hospital Build Brand Awareness
• Fast Takes: News & Trend Lines

Inside the March 2011 print edition of 
Strategic Health Care Marketing

• Inside the Looking Glass: What a New Era of Accountable Care Reveals About Marketing
• Best Places to Work? Who Cares?
• Getting Started with Social Media: More Than Tweets and Posts
• Paying for Good Health - An Idea Whose Time Has Come
• Fast Takes: News & Trend Lines

Inside the February 2011 print edition of 
Strategic Health Care Marketing

• Emergency Departments Adapt to Needs of Older Patients
• A Turning Point Executive Advisor - Extreme Strategic Planning: A Dramatic Change in the Very Fabric of the Organization
• Marketing General Surgery: Three Views on Three Tactics
• Airport Advertising Helps Marketers 'Go Big'
• Directing Ad Dollars in the Right Direction
• New Isn't Always Better

Inside the January 2011 print edition of 
Strategic Health Care Marketing

• Hospital Ticket to Ride Combines Best of High-Touch and High-Tech
• Forward-Thinking Strategies for Marketing Employed Physicians
• Additional Ways to Enhance the Marketing Support of Employed Physicians
• Hospitals Build Loyalty with Intimate 'Mammogram Parties'
• Remodeling Underway in Sleep Center Field - More Competition, Tighter Reimbursement, Greater Expectations
• Fast Takes: News & Trend Lines

Inside the December 2010 print edition of 
Strategic Health Care Marketing

• Accountable Care: Which Way Forward?
• HMO Springboard Approach
• Standardized Medical Records
• Targets Count Big When Choosing Research Tactics
• Hospitals Mostly Ignore Physician-Rating Web Sites - But Facilities Should Prod Doctors to Monitor Their Online Reputation and Counter Negativity
• 12-Month Index of Articles ... January - December 2010

Inside the November 2010 print edition of 
Strategic Health Care Marketing

• Employed Physicians: 'A Service Line of Very High Priority'
• Virtual Greeter Improves Wayfinding at Lake Health
• The Changing Face of Health Care Directories - From Print to Mobile Apps
• A Turning Point Executive Advisor: Are You Ready to Assess and Address Your Community's Needs?
• Community Hospital Takes Shot at Online Research with Social Media Aspects to Help Develop Breast Cancer Center
• When Online Bulletin Board Focus Groups Shine and When They Shouldn't Be Used

Inside the October 2010 print edition of 
Strategic Health Care Marketing

• Micro Campaigns Help Health Care Organizations Break Through Clutter
• Provider, Insurer Partner to Create Environmental Cancer Program
• The Power of Taglines in Hospital Branding Campaigns - The Internal Focus
• It's Time for a "New and Improved" Chief Marketing Officer
• Empathetic Organizations Innovate and Grow - Hanging Out with Customers and More
• Are You Inadvertently Hurting Your Chances for Positive Media Coverage?
• Fast Takes: News & Trend Lines

Inside the September 2010 print edition of 
Strategic Health Care Marketing

• Personalized Medicine Gains Traction
• Bigger, Simpler Pays Off for Educational Medical Displays
• Unlocking Your Brand's Potential - Five Proven Techniques for Moving Beyond Internal Branding to True Employee Brand Engagement
• Arkansas Hospital Adopts Disney Formula and Sees Rapid Improvement in Patient Satisfaction
• Fast Takes: News & Trend Lines

Inside the August 2010 print edition of 
Strategic Health Care Marketing

• Need for Strategic Pricing Grows as More Consumers Shop for Health Care
• The New Normal in Women's Health -Three Health Systems Share How They Engage Women Outside the Labor and Delivery Suite
• Ten Excellent Ways to Defeat Your Own PR Efforts
• Faith Community Nursing Introduced in Phoenix Area - Improve Quality of Life, Aid Healing, Save Money

Inside the July 2010 print edition of 
Strategic Health Care Marketing

• Marketing Measurement and Accountability to Take Center Stage
• How to Align Human Resources and the Health Care Brand: Organization-Wide Consistency Is the Goal
• Intermountain Healthcare Battles Childhood Obesity with Multimillion-Dollar Public Service Campaign
• Access to Executive Health Care Grows
• Strategic Ad-Visory: South Carolina Hospital Counters High-Tech Stance of Competitors with Emotional Advertising Targeting Women of All Ages

Inside the June 2010 print edition of 
Strategic Health Care Marketing

• Wound Care Centers Struggle To Keep Up with Demand - Outcomes, Information Sharing with Referring Physicians Drive Success
• Should All Hospitals Become Accountable Care Organizations?
• Strategic Ad-Visory: One Hospital Achieves a Differentiating Breakthrough - With Animated Drawings
• Will Clarian Health's New Name Be a Brand Slam
• Hospitals Score Big with School Athletic Trainer Programs

Inside the May 2010 print edition of 
Strategic Health Care Marketing

• Growth from Targeted Efforts Aimed at Physician Splitters
• Baycare Ambulatory Services: The Sales Model
• It's a Match: Speed-Dating Model Pairs Patients and Docs
• Events with Traction Attract, Engage and Move Audiences to Action
• Social Media Use Should Be a Strategy, Not a Bunch of Disparate Tactics
• Fast Takes: News & Trend Lines

Inside the April 2010 print edition of 
Strategic Health Care Marketing

• Storytellers Boost the Brand - Finding and Activating Brand Ambassadors
• From 'The Home' to 'Health Systems,' Miami Jewish Masterfully Orchestrates a Name Change
• Family Pet Visitation Programs Unleash Best in Patients, Hospitals
• Warming Gowns: A Cool Idea Hospitals Are Embracing
• Strategic Ad-visory: Embracing What You Have - A 97-Bed Hospital Builds Patient Traffic by Celebrating Its 'True Strength'
• Three Points to Consider for Your Own Hospital's Advertising Strategy
• Fast Takes: News & Trend Lines

Inside the March 2010 print edition of 
Strategic Health Care Marketing

• Customer Advisory Groups Can Offer Powerful Insights for the Price of a Meal
• A Carefully Planned Social Media Policy Manages Risk and Leverages Opportunities
• Consumers Declare ER Preference with 'Take Me There' Card
• A Turning Point Executive Advisor: The Value of Second Opinions for Credence Goods
• Geisinger's ProvenCare Has Many Admirers, but Apparently Not Among Insurers
• Read It Today! - Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity

Inside the February 2010 print edition of 
Strategic Health Care Marketing

• 'Rapid Recovery Joint Replacement' Gains Popularity Among Providers, Consumers
• Discount Programs Add Value to Employee Benefits
• Obesity-Prevention Programs Yield Community Partnerships, Referrals, and ROI
• Strategic Ad-visory: So Retro It's New - Hospital Ads Employ Photography Reminiscent of Life Magazine to Seize Eyeballs and Build Awareness

Inside the January 2010 print edition of 
Strategic Health Care Marketing

• Wuesthoff Plays Cost Card to Position Itself with Employers, Consumers EOB Statements Tell a Story
• Strategic Ad-Visory: In This David and Goliath Tale, David Loads His Slingshot with Flowers, Interactive Ads, Clever Media Buys, and Direct Mail
• Three Lessons from Swedish Covenant Hospital's Campaign
• Brand and Business Benefit from Sports Celebrity Partnerships
• The High-Altitude View: Some Consultants Speak Out
• Reporters on Twitter - Who Are You Following?
• Fast Takes: News & Trend Lines

Inside the December 2009 print edition of 
Strategic Health Care Marketing

• Health Care Reform Has Implications for Marketers - Get Used to the 'New Normal'
• Health Care Retail Clinics Continue to Expand
• Customer Relationship Management Boosts Revenue and Marketing Efficiency; New Movers Serve as Example
• Executives Assume Front-Line and Support Staff Job; COO as Patient Transporter for the Day
• 12-Month Index of Articles ... January - December 2009
• Fast Takes: News & Trend Lines

Inside the November 2009 print edition of 
Strategic Health Care Marketing

• University of Michigan Health System Pilots Experience Mapping in Patient-Centered Skin Cancer Program: A Framework for Destination Marketing; Creating Patient, Physician Advocates.
• How to Work with - and Around - Ineffective Spokespeople
• 'Surgicalist' Programs Create Efficiencies, Attract Physicians
• Ambassadors in the Streets, Local Advertising, and Focused Message Are Key Components of Rebranding Campaign
• Meridian Health Pilots Sophisticated Physician-to-Physician Marketing Program: But Future Path Uncertain

Inside the October 2009 print edition of 
Strategic Health Care Marketing

• Incontinence Centers Shine Bright Light on Problem
• Miami Seeks Patients from Outside the United States in Collaborative Venture
• Patient Relations Programs Drive Loyalty, Top-Line Revenue Recruiting: Employee Engagement, Innovation Strategies Play a Role
• Think Your Market Research is Working? Think Again: Questioning Traditional Research Methods and Exploring the New

Inside the September 2009 print edition of 
Strategic Health Care Marketing

• Retail Strategies for Health Care Organizations: Is Now the Time?
• Alternative to Traditional Focus Groups Saves Money, Offers Flexibility
• Picking a Good One - How to Name a Physician Group
• Administrative Rounding Boosts Satisfaction Scores

Inside the August 2009 print edition of 
Strategic Health Care Marketing

• How Hospitals Bring Patient Relations Initiatives to Life: Does Marketing Play a Special Role?
• Marketing Health Care to the Modern Procrastinator
• Mystery Shops Can Help Detect Key Problems That Keep Patients Away
• A Focus on Cultural Diversity Pays Off
• A Turning Point Executive Advisor: The Business of Manners

Inside the July 2009 print edition of 
Strategic Health Care Marketing

• Global Recession Affects Medical Tourism Trade
• Text Message Reminders Can Expand Relationships with Patients and Improve Outcomes: But Short Message Service, or SMS, Communication Isn't Perfect
• Complementary Medicine Gives 'Luster' to Hospitals
• Hospitals Get Serious About Wellness, Starting with Waistlines of Their Own Employees
• Dual Campaigns Tempt Employees to Eat Well, Lose Weight

Inside the June 2009 print edition of 
Strategic Health Care Marketing

• Some Services Are Small but Mighty
• Marketing Performance Report Reinforces Accountability, Helps Break Down Barriers Between Marketing and Clinical Areas
• Boomer Women Are Not Like Women of Years Past
• How Hospitals Should Respond to Consumer Questions About Their Economic Stability
• Experts Speak Out About Social Media's Place in the Health Care Marketing Mix
• Immediate Feedback Tool Ups Patient Satisfaction Scores

Inside the May 2009 print edition of 
Strategic Health Care Marketing

• Economy 'Ideal' for Occupational Health Programs: Consultants Say Distracted Hospitals Are Largely Ignoring the Opportunity; A Few Noteworthy Exceptions
• Texas Group Seeks to Emulate Northern Stars
• Use Market Research to Strengthen Your Financial Health
• Sprucing Up a Work-a-Day Image: Occupational Therapy's New Brand
• Physician Liaison Programs: Do's and Don'ts

Inside the April 2009 print edition of 
Strategic Health Care Marketing

• Physician Mentoring Boosts Recruitment and Retention
• How Will Patients and Other Stakeholders React When Expensive New Hospitals Open in Some of the Nation's Hardest-Hit Areas? Transforming PR Tactics in a Troubled Economy
• How Physician Engagement Drives Physician Satisfaction and Market Share
• Strategic Ad-Visory: Tease, Get Emotional, Then Talk Business - Three-Step Ad Campaign Builds Awareness and Referrals
• A Turning Point Executive Advisor: Physician Retention - Second of Two Parts

Inside the March 2009 print edition of 
Strategic Health Care Marketing

• Overseas Medical Tourism Spurs Trend in Domestic Medical Travel
• Michigan System Opens New Hospital That Exemplifies 'Health and Healing Beyond the Boundaries of Imagination'
• Smart Strategies for Health Care Advertising in Tight Times
• Concierge Medicine Programs: An Update
• Advocating for Patients - Implications for Hospitals

Inside the February 2009 print edition of 
Strategic Health Care Marketing

• Strategists Face Financial Fear Factors
• Strategic Ad-Visory: Boiling Ideas Down to Basics: South Carolina System Uses Simple Messages and Unconventional Cartoon TV Spots to Build a Following in Its Market
• Hospital Hospitality Houses Thrive Despite Being Unprofitable - Think Mission, Goodwill, and Word-of-Mouth
• A Turning Point Executive Advisor: Medical Staff Engagement - First of Two Parts
• Marketers Need to Lead Miracle on Main Street

Inside the January 2009 print edition of 
Strategic Health Care Marketing

• Top Trends Affecting Health Care Marketing in 2009
• Strategic Ad-Visory: 'Ambient Advertising' Helps an Indiana Startup Gain a Strong Foothold
• Perinatal Mental Health Programs Get Solid Returns

Inside the December 2008 print edition of 
Strategic Health Care Marketing

• Spectrum Health Moves Innovative Ideas into Action
• Beaumont Sells Novel Ideas to Device Companies
• Mall Strategies Evolve
• Galichia Heart Hospital's Flat-Rate Surgery Experiment May Lead to Unexpected Boon
• Read It Today! ... Concierge Medicine: A New System to Get the Best Healthcare

Inside the November 2008 print edition of 
Strategic Health Care Marketing

• Health Systems Are Just Starting to Tackle the Baby Boom Phenomenon
• Coaching Reaps Benefits for Marketers and Organizations
• Packaged Services Demand Key Elements
• Read It Today! ... SWAY: The Irresistible Pull of Irrational Behavior

Inside the October 2008 print edition of 
Strategic Health Care Marketing

• The Rush to Market Hospital Ratings: Is It Wise?
• MASH Camp Introduces Students to the World of Health Care
• Strategic Ad-Visory: Internet-Based Initiative Invites the Public to Speak Up About Health Care - What Customers Say Isn't Always What You'd Like to Hear
• How to Best Service Your Service Lines
• Read It Today! ... Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

Inside the September 2008 print edition of 
Strategic Health Care Marketing

• Freestanding ERs Boost Access and Market Share
• Urgent Care Seen as 'Less Risky' Strategy
• 'People Brand' Seeks to Engage Employees To Improve Retention and Create Public Advocates
• Sleep Aids Waken Retail Profits in Nebraska
• MDVIP: The Fix for the Nation's Primary Care Woes?

Inside the August 2008 print edition of 
Strategic Health Care Marketing

• Take a Page from High-Performing Cultures: Seven Common Attributes
• Strategic Ad-Visory: A Rising Tide of Advertising Awareness for One Specialty Seems to Lift Perceptions of Others
• Four Lessons to Be Learned from ECMC's Advertising
• Retail Clinics: Rising Usage, Brand Awareness - Trend Is Toward Ownership by Hospitals and Chain Retailers
• Select Health Care Organizations Pursue Extensive Performing and Visual Arts Programs - Physical and Emotional Healing Environment; Popular with Staff
• Making Sales Sizzle: Seven Steps for Sales Success Through Training
• Read It Today!...PEAK: How Great Companies Get Their Mojo from Maslow

Inside the July 2008 print edition of 
Strategic Health Care Marketing

• Concierge Service Gives Peace of Mind to Employees and Patients
• Don't Hang Up Yet - A Comparison of Online and Telephone Survey Methodologies
• Second-Opinion Clinic Puts Patients Front and Center - Free, at Least for Now, Program Offers Comprehensive Team Approach
• Outreach Programs Provide Strategic Advantage
• Read It Today! ... Aligning Incentives, Information, and Choice: How To Optimize Health and Human Capital Performance

Inside the June 2008 print edition of 
Strategic Health Care Marketing

• Physician Employment Helps Hospitals Achieve Medley of Financial and Strategic Goals - Maintaining Productivity and 'Team Spirit' Are the Chief Challenges
• Carolinas System Benefits from a Large, Well-Oiled Physician Liaison Effort
• Online Tactics Bring Millennial Physicians to Community Hospital
• No More Warm Bodies - Recruiting, Retaining, and Training the Right Customer Relations Staff

Inside the May 2008 print edition of 
Strategic Health Care Marketing

• Minnesotans Go e-Shopping for Health Care with Carol
• Hospital Uses Technology Instead of Bricks and Mortar to Create Neuroscience Center Presence
• Strategic Ad-Visory: An Alabama Health System Brands Itself with A Memorable - and Unusual - Involvement Device
• Five Lessons from Studying the St. Vincent's Campaign
• Read It Today! ... Influencer: The Power to Change Anything
• ROI of the 'Proceduralist' Movement - Shorter Stays, Improved Safety, Fewer Admissions

Inside the April 2008 print edition of 
Strategic Health Care Marketing

• Some ERs Break the 'Wait' Mold
• Hospital Builds a Presence in San Francisco with Humor: Getting the Right Eyeballs
• Regional Health System Broadens Mission with Major Gift
• HCAHPS - Now What?
• Patient Satisfaction - Excellent Is a Higher Standard Than Always

Inside the March 2008 print edition of 
Strategic Health Care Marketing

• Health Care Organizations Can Harvest Retail Opportunities Within Their Doors - Florida System Shows the Way
• Retail Fundamentals
• Mini-Medical School for Adults Provides Community Outrearch
• Medical Tourism: Opportunities Outweigh Risks for U.S. Hospitals
• MedPharma Partners: Five Predictions About Medical Tourism
• Behind-the-Scenes Program Targets Community Influentials, Donors

Inside the February 2008 print edition of 
Strategic Health Care Marketing

• Hospitals Share Successful Physician Relations Strategies
• Move Over Women, It's Time Providers Gave Men Their Due
• Strategic Ad-Visory: Getting the Marketing Plan Right Helps Phoenix Children's Hospital Do More Than Just Effective Advertising
• Lessons from the Phoenix Children's Hospital Story
• Sutter Health Joins in Employee Health Management Trend

Inside the January 2008 print edition of 
Strategic Health Care Marketing

• Good Intentions Aren't Always Rewarded - at Least at First - As ProvenCare Can Attest
• Study: Hospitals Could Better Prepare Moms for Discharge
• Strategic Ad-Visory: When the Competition Gets Tough, It Sometimes Pays to Make the Ads Even Tougher
• House Call Medicine Comes of Age