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  Home > Our Publications > Strategic Health Care Marketing
Strategic Health Care Marketing: Publication Profile

Published every month since 1984, Strategic Health Care Marketing focuses on news, analysis, and interpretation of events shaking the ever-changing health care services marketplace. Coverage includes:

  • Customer/patient satisfaction
  • Wellness and prevention
  • Advertising and brand management
  • Internet
  • Niche marketing opportunities
  • Employee recruitment/retention
  • Database/relationship marketing
  • Care management
  • Community and public relations
  • Special markets
  • Report cards
  • Ambulatory care development
  • Market research reports
  • Physician relations
  • New product development
  • Service line management
  • Planning

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