Order a Recording and Presentation Material from the
Special Live Audio Conference
November 1, 2006
Podcasting:
Communicating and Marketing
How Your Organization Can Tap This New Medium for Service Promotion, Brand Building, Patient and Professional Education
The uninitiated may think podcasts are all about teens, music, and social audio blogs. They couldn’t be more wrong. Podcasts have become a medium of choice for busy adults. Consider:
- An estimated 40 million people currently subscribe to iTunes, the leading distribution channel for podcasts.
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- In a recent month, 11 of the Podcasting News directory’s top 25 podcasts related to science and technology subjects; another six were news shows.
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- Corporate America is investing in podcasts. American Express, Nike, and Southwest Airlines are among the many corporations producing or sponsoring podcasts.
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- eMarketer estimates that by the end of 2006 there will be 10 million, mostly adult, podcast listeners. Forrester Research predicts that the number of American podcast households will increase by almost 18-fold by 2010.
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- The big names in medicine – Mayo, Cleveland Clinic, Johns Hopkins – have taken the podcast plunge. Others, many with less recognizable names, are following.
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This information-rich audio conference will detail the many business, clinical, and marketing communications applications of podcasting. You’ll learn about podcast production, how early adopters are using the medium to reach well-defined target audiences, and much more.
Sponsored by Strategic Health Care Marketing and
eHealthcare Strategy & Trends
Health Care Communications' Information Resources
Order Now |
Written Presentation and Audio CD
Just $199
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In an information-packed 90 minutes, which includes a 30-minute question and answer period, you will receive details on:
- How an Arizona organization is creating podcasts with broad, extensive appeal. The Arizona Heart Institute and Hospital’s library of more than 125 audio and video podcasts averages more than 25,000 downloads each month. You’ll learn how the initiative is reaching key consumers and referring physicians. You will also gain insight into podcasting’s use in educating elderly patients during office visits.
- What an Indiana system is doing to support patient education in a key service. Clarian Health Partners has made a significant investment in a program to support bariatric surgery patients with information about the procedure, including pre- and post-operative care. Patients also receive motivational messages and tips on grocery shopping and exercise. Clarian is looking to parlay its $120,000 investment in podcast equipment and technology to other services.
- Why a suburban New York City hospital introduced public service health information podcasts. The initiative, just introduced this summer, allows White Plains Hospital Center to showcase its expertise and medical staff and build relationships in a metropolitan market crowded with big-name hospitals.
- How to apply podcasting in your organization. An authority on the subject will outline the medium and its multiple applications, provide tips on getting started in production or sponsorship, and discuss how blogs can extend a podcast’s impact.
WHO SHOULD ORDER
Anyone who’s interested in applying podcasts for relationship marketing, branding, integrated marketing, employee training, professional and patient education, public relations, viral marketing, stakeholder communications, or community health education.
The audio conference will benefit professionals in:
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Marketing, PR, Community Relations
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e-Health
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Patient or Community Education
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Human Resources
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Business Development
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Service Line Management
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Medical Education
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Physician Leadership
SPEAKERS
Michael Brown, Consulting Director, IDC Health Industry Insights, Framingham, MA
Cindy DeBord, RN, Clinical Resource Manager, Clarian Health Partners, Indianapolis
Dawn French, Assistant Director, Community Relations, White Plains (NY) Hospital Center
Quinn Osburn, Creative Design Director, Business Innovations, Clarian Health Partners, Indianapolis
Grayson Wheatley, MD, Arizona Heart Institute and Hospital, Phoenix
WRITTEN MATERIAL
Audio conference attendees will receive written presentation materials.
Click Here to Order
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All patients are not created equal. Careful targeting and messaging can drive patient and payer mix. |
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