Order a Recording and Presentation Material from the
Special Audio Conference
Held June 24, 2010
Marketing Physicians and Driving Hospital Revenue
Plus Results of National Survey on Physician Marketing Practices
More and more hospitals today are employing physicians – primary care doctors as well as specialists. What strategies and tactics are they using to effectively promote these physicians to consumers as well as referring doctors? At the same time, how are they responding to the needs of independent, medical staff physicians for promotional support?
In this new audio conference, you will learn how leading organizations promote their physicians
online and offline. You’ll get insights from a new national survey of 300 hospitals on their physician marketing practices. Learn what departments are involved of physician support. Find out what strategies and tactics – from online physician directories and video profiles to TV advertising and facilitation of doctor-to-doctor personal communication – pay the highest dividends. Get information for benchmarking your own support programs.
Sponsored by
Strategic Health Care Marketing
Health Care Communications' Information Resources
Bring your whole team for one low price!
Order Now |
Written Presentation and Audio CD
Just $199
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In this 90-minute program, which includes 30 minutes for questions and answers, you will receive in-depth coverage of:
Results and insights from a national survey of more than 300 health care organizations.
You will receive details about online and offline activities that hospitals are pursuing to market physicians … how they rate the effectiveness of various efforts and more. The survey was conducted this spring by Strategic Health Care Marketing in conjunction with Corporate Health Group, a specialist in physician relations and outreach.
A Wisconsin health system’s three-pronged effort to market hysicians in a highly competitive market.
- A strategy that segments physician practices by level of maturity. You’ll hear about 12 activities the system pursues to market new primary care physicians. Plus details about how it supports established and transitioning doctors.
- Multimedia activities to support independent, non-employed physicians.
- An outreach and advertising campaign that linked primary care and specialty physicians with active older adults.
Efforts by a Nebraska children’s hospital to boost key service linevolume and support physician practices.
- A program to drive referrals to a dedicated physician priority line. With physician specialists playing a lead role, the initiative lifted call volume by 20 percent in 2008 – and 40 percent in 2009.
- A “parenting university” that features both employed and community physicians. You’ll learn how the event – available live and online – draws a boatload of new potential patients.
The online initiative of a New Jersey community-based health system.
- A physician-led webinar series designed to appeal to specific arket segments. Online promotions and traditional media drive consumers to live events as well as archived programs.
.WHO WILL BENEFIT Anyone who’s interested in supporting the practices of community and employed physicians through carefully conceived marketing strategies, and maximizing downstream hospital revenue. The audio conference will benefit professionals in:
SPEAKERS
Martin Beerman, Vice President of Marketing and Community Relations, Children’s Hospital & Medical Center, Omaha, NE Richard Mackesy, Vice President of Strategic Planning and Business Development,
CentraState Healthcare System,
Freehold, NJ Carolyn Merriman, President, Corporate Health Group,
East Greenwich, RI
Jaimie Somlai, Director of Marketing Strategy, ProHealth Care, Waukesha, WI
WRITTEN MATERIAL
Audio conference attendees will receive written presentation materials, including results of the national survey on physician marketing practices. Click Here to Order |
