Enhance your paid search efforts to build revenue

Special Audio Conference –
October 26, 2011

How to Succeed with Paid Search Marketing
Key Insights from Four Experts to Boost Results

The majority of healthcare organizations are running paid search programs. Yet less than 10 percent report being very satisfied with their results. If you are among those organizations that want to improve their paid search results – or want to launch a successful paid search program – you will benefit from this special conference. The program is designed to give you information to maximize your marketing investment and build your organization’s revenue.

You’ll learn from experts about best practices and important new trends. Find out the ins and outs of setting up campaigns for optimal results, the benefits of using phone extensions, how to minimize bid prices, how to leverage the power of local search, and the importance of human involvement in keyword development. You’ll also learn about key trends in health searches.

Whether you are new to paid search or a seasoned professional, this conference will provide advice and insights to guide you in improving your practices and getting the most out of tight budgets. You will receive details on:

* Best paid search practices that make sense for your organization.
* Insights from Google on today’s health searches. * The search secrets of Cancer Treatment Centers of America. * Results and insights from a national survey of 160 healthcare organizations.

The 90-minute audio conference includes time for questions and answers.

Learn more and order.