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  Home > Audio Conferences > Special Reports/Presentations

Order a Recording and Presentation Material from the

Special Audio Conference 
January 28, 2009

Blogging: Communicating and Marketing to Key Audiences

How Your Organization Can Tap This New Medium for Service Promotion,
Brand Building, and Internal Communication

Blogging has come a long way since its early days of freewheeling political commentary. Today it is used by traditional media and is embraced by corporate America for a wide range of applications. Seventy-four Fortune 500 companies actively maintain a blog to communicate with consumers about product information or to promote a special offering. Some 77 percent of active Internet users read blogs.

In healthcare, physicians were early adopters of blogs. Some of the big names in medicine – Mayo Clinic and Beth Israel Deaconess – have taken the plunge. Others, big and small, have followed, frequently testing the waters with bariatric surgery blogs.

This information-rich audio conference will detail the many business, clinical, intranet, and marketing communications applications of blogging. You will learn about blogging logistics, how early adopters are using the medium to reach well-defined target audiences, and much more.

Sponsored by eHealthcare Strategy & Trends and
Strategic Health Care Marketing
Health Care Communications' Information Resources


Order Now

Written Presentation and Audio CD
ust $199

In an information-packed 90 minutes, which includes a 30-minute question and answer period, you will receive details on:

  • How the blog of a Chicago specialty hospital has significantly lifted Web traffic and boosted physician engagement. Learn how Neurologic & Orthopedic Hospital of Chicago introduced a blog to engage visitors, enhance search engine optimization efforts, and provide an output for marketing-oriented physicians. Find out how this initiative helped lift site visitors by 260 percent and increase the time visitors spent on the site.
  • How the corporate blog of a Midwestern system has become the key communication vehicle between leadership and employees. Find out how Alegent Health in Omaha, NE, started a corporate blog written by six senior executives. After nearly four years, leadership continues to embrace the blog with regular postings covering issues of both minor and major importance to the organization. The posts actively seek employee feedback.
  • Why Mayo Clinic sees audio and video blogs as the wave of the future. Learn why Mayo Clinic decided to add audio and video to the traditional text blog for Get details on its four different blogs and how a $150 item has greatly facilitated interviews with physicians and provided multiple media format opportunities. Gain insights about the decision to add a YouTube channel and the resulting rise in the number of video viewings.
  • How to bring blogging to your organization. The editor of eHealthcare Strategy & Trends will provide an overview of the many applications of blogging among healthcare organizations nationwide and in other industries. He discusses how organizations can determine whether launching a blog is right for them. Participants will receive a framework for proving a blog’s concrete benefits and establishing metrics and values for that purpose.


This special audio conference will benefit professionals in:

  • Marketing, PR, Community Relations
  • e-Health/Web management
  • Patient or Community Education
  • Human Resources
  • Business Development
  • Service Line Management
  • Medical Education
  • Physician Leadership
  • Intranet Content
  • Employee Communications


Lee Aase, Manager, Syndication and Social Media, Mayo Clinic, Rochester, MN

Sarah Brandon, Manager, Internal Communications, Alegent Health, Omaha, NE

Lisa Dombro, Chief Development Officer and Vice President, Marketing, Neurologic & Orthopedic Hospital of Chicago

Mark Gothberg, Editor, eHealthcare Strategy & Trends, Rye, NY


Audio conference attendees will receive written presentation materials.

Click Here to Order 

Did you know?
An excellent Web site physician finder combined with an option to request an appointment can deliver the most revenue. Health risk assessments integrated with health content and services also have high-revenue potential.
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