Maximize Your Organic and Paid Search Efforts

Special Live Audio Conference – Thursday, May 15, 2008
Bring your whole team for one low price!

Search Engine Strategies to Drive
Key Audiences to Your Healthcare Web Site

After investing substantial financial and staff resources to develop an outstanding Web site, are you drawing significant traffic? More important, are you attracting the right audience to key service and product line information – the elements vital to the success of your organization? If you answered NO or NOT SURE, you will benefit from this special conference on strategies to drive the right traffic to important areas of your site.

You’ll learn from experts about important new trends and best practices. Understand the ins and outs of often overlooked areas of organic search engine optimization, and the importance of an ongoing effort. Find out ways to get the most out of paid search – avoiding common misperceptions, setting up campaigns for optimal results, and defining success. Includes:

* Best search engine practices that make sense for your organization from Oneupweb. * The way Kaiser Permanente implemented innovative search strategies to drive traffic to health content and health plan information on a new single main Web site. * The strategy behind the success of Cancer Treatment Centers of America’s search engine efforts.

The 90-minute audio conference includes time for questions and answers.

Learn more and order.