Experts show you how they use data and marketing analytics to boost service line growth and profits
Wednesday, March 26, 2014
How to Use Analytics to Drive Marketing Decisions and Service Line Success
Measuring the value of your marketing programs and fine-tuning executions to maximize effectiveness and minimize costs have never been more important.
This special webinar will provide you with a clear understanding of how to use marketing analytics. It will give you detailed guidance on how to use analytics to craft your marketing messages, employ the most appropriate marketing channels in both digital and traditional forms, and target audiences more precisely to optimize your results and ROI. Most important, it will take a topic that can be very complex and make it simple and understandable.
You will hear real-world examples on how to use analytics to boost marketing performance and enhance business intelligence. If you have just started to use Google Analytics, are ready to move to advanced analytics, or are already invested in sophisticated analytic tools, you will benefit from this webinar.
The program provides in-depth coverage of:
*The Ins and Outs of Google and Other Analytics. *Ten Advanced Google Analytics Tools Used by a National Healthcare Organization. *How an Ohio Health System Employed Analytics to Significantly Drive Growth of Its Orthopedics Services.
This 90-minute program includes time for questions and answers.
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Experts show marketers how they can help their organizations transition to population health management
Wednesday, February 26, 2014
Marketers’ Important Role in Population Health Management
Everyone seems to be talking about population health management. But do you really know how population health fits into health reform? Do you understand what it means to be an accountable care organization or ACO? Is it right for your institution to take the lead – and
if so – how should you prepare? Do you know the ways in which health care organizations across the country are embracing wellness, while still growing their patient base to support the current reimbursement model?
If you answered “I don’t know” or “I’m not sure,” you will benefit from this special webinar squarely focused on these issues from a marketer’s perspective. You will get the lowdown on population health and accountable care organizations and how they will eventually change the way physicians and hospitals are reimbursed. You will learn about one organization’s journey to population health, how another organization has made community health its central brand position, and how organizations throughout the country are embracing the future of health care with wellness programs.
Whether you are just beginning to learn about population health or are fully versed about this important trend, this conference will provide you with insights and advice to guide you in this transition year. It will also help you to juggle two current realities … health promotion and patient acquisition.
In this 90-minute webinar, which included time for Q & A, you will:
* Understand population health management and how to bridge the gap with the current reimbursement system. * Learn about an Indiana health system’s journey to becoming an ACO. * Discover how an Ohio health system has made promoting lifelong health the focus of all brand and service line marketing.
Learn more and order.