Experts show you how to juggle two realities … Health promotion and patient acquisition

Special Live Webinar–
May 23, 2013

Establish Your Organization as a Wellness Champion
Marketing Strategies to Promote Wellness and Acquire Patients

With major changes in reimbursement in the making, health care organizations across the country are racing to stake their claim as wellness advocates. But how can you and your organization support the current payment model while laying the groundwork for a time when community health improvement truly fulfills the institution’s mission?

This webinar will present a new way of looking at wellness and provide participants with a practical model for integrating wellness with their marketing efforts to attract patients. The presenters – all seasoned marketing practitioners – will share their strategies for weaving together health promotion and patient acquisition along all points of a “wellness spectrum.” You will learn about integrated efforts involving specific service lines, area employers, community collaborations, health system employees, and special events and activities.

The program provides comprehensive coverage of:

*The "wellness spectrum" and how health promotion helps attract patients at each stage. *A step-by-step framework for integrating wellness with your current marketing strategies. *Wellness as a new brand position as exemplified by Loma Linda University Health in its quest for regional and national recognition. *Community health education as a strategic corporate goal as practiced by Princeton HealthCare System. *Wellness and marketing integration examples from a number of diverse organizations in addition to the two case studies.

This 90-minute program includes time for questions and answers.

Learn more and order.