Three different options are available:
1. Online Advertising. A promotional copy block on the home page with link to a Web page with up to 250 words of advertising copy and link to advertiser's Web site. Reach exceeds 3,500. Cost: $275 per month.
2. Online Advertising plus Insert in Two Newsletters. Insert supplied by advertiser (any format, cannot exceed 8 1/2 x 11 inches folded, an extra postage fee may apply if weight exceeds 0.2 oz.). Reach exceeds 5,000. Cost: $575 per month.
3. Rental of Mailing List. Approximately 3,000 names. Cost: $475 per usage.
Order advertising or the mailing list
(On Mailing List Rentals, also click to complete an agreement form)
DETAILS ON ADVERTISING AND LIST RENTALS
Audiences
Online Visitors
Visitors to www.strategichealthcare.com mirror subscribers to our two newsletters - marketing and Web/e-healthcare executives at healthcare providers and health plans, and agencies, consultants, and suppliers that serve that market. Professionals frequent the site to read previously published material from the company’s two newsletters, search the archives of past articles, learn about newly published special reports, locate and investigate healthcare business services, and inquire about the eHealthcare Leadership Awards.
Newsletters
Strategic Health Care Marketing has been published monthly since 1984. It covers business development and marketing issues concerning healthcare professionals in hospitals, health systems, managed care, and other healthcare organizations. Subscribers are predominantly senior-level marketing executives located throughout the United States. A subscription is $299 per year.
eHealthcare Strategy & Trends has been published monthly since 1999. It focuses on how leading-edge healthcare organizations in a wide range of settings use the Internet and technology to achieve their business objectives. Located throughout the United States, subscribers are senior-level marketing executives as well as professionals involved in technology and the Internet. A subscription is $297 per year.
Mailing List
Subscribers and recent expires to our two newsletters, Strategic Health Care Marketing and eHealthcare Strategy & Trends. (Audiences described above.) Also individuals who have bought or expressed interest in purchasing products from Health Care Communications.
Closing Dates
Online Ad and Advertising Insertion orders and materials are due by the 1st of the month prior to the insertion month. Mailing list orders require a minimum of two weeks to process and fulfill.
Acceptance Rules
Advertising and mailing list rentals are accepted from service, product, and content providers to the healthcare industry. All advertising and mailing list rentals are subject to prior approval by the editors of Strategic Health Care Marketing, eHealthcare Strategy & Trends, and strategichealthcare.com.
Advertising Warrants and Representations
The advertiser and its agency, if applicable, warrant that they have the right to publish advertising and that it does not infringe upon any statutory or common law copyright, property right, or any other right of any person. The submitting advertiser and/or agency indemnifies and holds harmless Health Care Communications from any and all loss, damage, and/or expense that may incur by reason of any claim or defense of arising from the breach of these representations or warranties, or from claims or suits from defamation, libel, or violation of privacy.
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