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Welcome! Since 1984, Strategic Health Care Communications has been supplying marketing, communications, and business development information of vital concern to health care organizations. This Web site will provide you with extensive information on our products and services.
 
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    Strategic Health Care Marketing Strategic Healthcare Marketing Logo
     
    Read ArticleMarketing of Employed Doctors Is All Over the Map
     Strategies to Keep Abreast of the Scramble and Get It Right. "The growth of employed physicians has occurred so fast in some systems that ... it has outstripped the ability of the marketing department to keep up."
    Read ArticleThe C-Suite Weighs in on Health Care Branding
     A brand consultant talks with seven C-suite occupants to get their thoughts on the brand position of their organizations, the impact of a strong, well-developed brand, and other topics.
    Past ArticlesSee a List of Past Articles
     
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    Read ArticleResponsive Web Design Enhances Mobile Browsing
     To create a satisfying online experience, regardless of whether the user is on a mobile device, laptop, or desktop PC, the Web manager incorporated responsive Web design into the launch of the hospital's new website.
    Read ArticleIs There a Compelling Case for a Physician-Directed Social Media Strategy?
     Kevin Pho, MD, who writes KevinMD.com, the popular blog on physicians and social media, cites two compelling reasons for physicians to actively participate in social media.
    Read ArticleSee a List of Past Articles
     
     
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    Get the Greatest Return from Your Online Advertising
    Keys to Success with Banner, Video, and PPC Ads

    On July 17, hear from experts on effectively using online marketing to drive profits. Gain a full appreciation of how to use different digital tools to boost awareness and drive patient volume.

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    Developing a Unified Brand for Today’s Health Care
    Held on April 24, experts detailed the benefits of a well-defined, differentiated brand position and image. And how to conduct a brand audit with leadership buy-in.

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      Exclusive Report

    Building Powerful Health Care Brands

    How Hospitals and Other Entities Can Establish and Maintain Brands That Differentiate Their Organizations and Resonate with Audiences

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